As a product manager, one of the most important parts of your job is getting feedback from real live customers, aggregating this feedback, turning it into a viable feature, and eventually passing it along to the engineering team for development.
However, what do you do when the first step in this process seems difficult, if not impossible?This can be a massive problem when dealing with a highly specialized enterprise product as opposed to a broad consumer one. With consumer products, the number of potential users is huge, allowing for random user-testing through the dozens of survey-oriented websites available. However, in order to get any meaningful feedback on an enterprise product, you often need to find a user with a certain baseline level of industry-specific knowledge. This can be a problem for product managers, as these specialized users are often scarce.