The latest policy update took effect on May 25, 2018. The changes ensure that we are compliant with the EU’s General Data Protection Regulation (GDPR).
Ecolane is absolutely committed to the protection of your privacy and personal data. This page explains the ‘how’ and ‘why’ of the information we collect on ecolane.com. We’ve tried to write it as clearly and openly as possible. If you have any questions at all about this page or our policy, please feel free to send an email to firstname.lastname@example.org.
What Information Does Ecolane Collect?
Upon entering the website, you’re given the option to accept or decline the collection of personal information. Ecolane collects information from you when you subscribe to our newsletter, our blog, register for a product demonstration and/or when requesting access to custom content like downloadable case studies and white papers. For visitors who would like to receive this information, but feel uncomfortable sharing specific information, please send an email request to email@example.com.
This refers to any information that you voluntarily submit to us and that identifies you personally, including contact information, such as your name, e-mail address, company name, address, phone number, and other information about yourself or your business. Personal information can also include information about any transactions that you enter into on the website, and information about you that is available on the Internet, such as from Facebook, LinkedIn, Twitter, and Google, or publicly available information that we acquire from service providers.
Personal information also includes navigational information where such information can directly or indirectly identify an individual. Navigational information refers to information about your computer and your visits to this website such as your IP address, geographical location, browser type, referral source, length of visit and pages viewed.
Navigational Information & Log Files
When you view content provided by us, we automatically collect information about your computer hardware and software. This information can include your IP address, browser type, domain names, internet service provider (ISP), the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, clickstream data, access times and referring website addresses. We link this automatically-collected data to personal information such as name, email address, street address, and phone number.
What Does Ecolane Use Your Information For?
There are a number of scenarios that define how Ecolane uses the information collected from our site visitors. They include:
How Do We Protect Your Information?
Ecolane implements a variety of security measures to maintain the privacy of any personal information collected on the site. Note that we do not collect any financial or health information on this site, either. Our web publishing platform uses industry standard TLS encryption with a 2,048 bit key, with application enforced authentication, to protect data that is being exchanged from our website to the data centers in which we’re hosted.
How Long Do We Retain Personal Information?
How long we keep information we collect about you depends on the type of information, as described in further detail below. After such time, we will either delete or anonymize your information or, if this is not possible, then we will securely store your information and isolate it from any further use until deletion is possible.
We retain personal information that you provide to us where we have an ongoing legitimate business need to do so (for example, as long as is required in order to contact you about our services, or as needed to comply with our legal obligations).
When we have no ongoing legitimate business need to process your personal information, we securely delete the information or anonymize it or, if this is not possible, then we will securely store your personal information and isolate it from any further processing until deletion is possible. We will delete this information from the servers at an earlier date if you so request, as described in "Reviewing, Correcting and Removing Your Personal Information" below.
If you have elected to receive marketing communications from us, we retain information about your marketing preferences for a reasonable period of time from the date you last expressed interest in our content, products, or services, such as when you last opened an email from us or ceased using your Ecolane account. We retain information derived from cookies and other tracking technologies for a reasonable period from the date of time such information was created.
Google’s privacy: http://google.com/analytics/learn/privacy.html
HubSpot’s privacy: http://www.hubspot.com/legal/privacy-policy
If you would like additional information about cookies and how to block them, delete them or better control them, a number of resources online provide a much better overview than what we could do here. As an example, aboutcookies.org is considered a credible resource.
Do We Disclose Any Information to Outside Parties?
Ecolane does not sell, trade, or otherwise transfer any customer or personally identifiable information collected on this site to any third-party beyond the trusted organizations involved in helping us manage our online presence. These companies assist us in operating our website, conducting our business, or servicing you, and agree to keep this information confidential. We may also release personal information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety.
Non-personally identifiable visitor information may be shared to other parties for marketing, advertising, or similar communication uses. As an example, Ecolane could give a presentation about the effectiveness of our website and reference the number of site visits we receive or the length of time someone might spend on ecolane.com. What we would never do is reference identifiable information and Ecolane most certainly DOES NOT share email addresses we might collect on our website.
Occasionally, Ecolane may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies (like the ones linked above). Obviously, we have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
Children’s Online Privacy Protection Act Compliance
We comply with the requirements of COPPA (Children’s Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are directed to people who are at least 13 years old or older.
Reviewing, Correcting and Removing Your Personal Information
You have the following data protection rights:
To exercise any of these rights, please contact us at firstname.lastname@example.org. We will respond to your request to change, correct, or delete your information within a reasonable timeframe and notify you of the action we have taken.
940 West Valley Road
Wayne, PA 19087
Ecolane USA provides the www.ecolane.com Web site as a service to the public and Web site owners.
Ecolane USA is not responsible for, and expressly disclaims all liability for, damages of any kind arising out of use, reference to, or reliance on any information contained within the site. While the information contained within the site is periodically updated, no guarantee is given that the information provided in this Web site is correct, complete, and up-to-date. Although the Ecolane USA Web site may include links providing direct access to other Internet resources, including Web sites, Ecolane USA is not responsible for the accuracy or content of information contained in these sites.
Links from Ecolane USA to third-party sites do not constitute an endorsement by Ecolane USA of the parties or their products and services.
Ecolane collects information about you when you use our mobile applications, websites and other online products and services (“Services”) and through other interactions and communications you have with us. Ecolane may also collect information about you from third party health insurance providers, managed health care organizations, and other agencies that contract with Ecolane to provide the Services. Ecolane encourages you to review the privacy statements associated with such third party service providers.
Use of your Personal Information
Ecolane may collect and use your personal information to perform the Services. Ecolane may collect and store user activity on our server’s log files. We may log Internet Protocol addresses, your behavior profile or geographic location, browser type, operating system, pages visited, and other clickstream data. We may use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you
Ecolane may use the information we collect about you to provide, maintain and improve the Services, for example, to facilitate payments, send receipts, provide Services you request, develop new features, provide customer support, develop safety features, authenticate users, and send Service updates and administrative messages. Ecolane may also use the information we collect about you to perform internal operations, including but not limited to prevention of fraud and abuse, troubleshooting, data analysis, testing and research, and to monitor and analyze usage and activity trends. Ecolane may use the information we collect about you to send or facilitate communications between you and a Service provider, or to personalize and improve the Services.
Ecolane does not sell, rent or lease its customer lists to third parties. Ecolane may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. In addition, Ecolane may send you email or postal mail, provide customer support, or arrange for transportation. Without disclosing any personally identifiable information, Ecolane may share data with trusted partners to help us perform statistical analysis. If you give explicit consent, then Ecolane may provide personally identifiable information to trusted partners, but all such third parties are prohibited from using your personal information except to provide these services to Ecolane, and they are required to maintain the confidentiality of your information.
Ecolane websites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to legal orders; (b) comply with legal process served on Ecolane or the website; (c) protect and defend the rights or property of Ecolane, or protect against misuse or unauthorized use of the Website; and, (d) act under exigent circumstances to protect the personal safety of users of Ecolane, or the public.
Special Note for Parents and Legal Guardians
It is Ecolane’s intention to adhere to the requirements of the Children's Online Privacy Protection Act of 1998 (COPPA) and the Children's Advertising Review Unit (CARU) guidelines on the Website.
Changes to this Policy
Ecolane will occasionally update this Policy to reflect company and customer feedback. When we make any material changes to this Policy, we will inform you by posting a notice on the home page of this site and by changing the date on this page noting when the Policy was last updated. Ecolane encourages you to periodically review this Statement to be informed of how Ecolane is protecting your information.
Your California Privacy Rights
California law permits residents of California to request certain details about how their information is shared with third parties for direct marketing purposes. Ecolane does not share your personally identifiable information with third parties for the third parties’ direct marketing purposes unless you provide us with consent to do so.
Last Updated: June 2017