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Santa Claus 2013 Operations Powered by Ecolane

By Ecolane
14 December, 2013

Santa Claus Rolls Out Ecolane DRT software and MDT for 2013 Holiday Season

Helsinki, Finland and King of Prussia, Pennsylvania, USA — December 14, 2013 — Ecolane announced today that its demand-response software platform has been chosen by Santa Claus to manage the world’s largest package delivery and transportation service this Christmas Eve. The annual gift delivery operation takes place within a single day.

Based upon Santa’s requirements this year, he will spend less time travelling and more time visiting with families, eating their cookies and drinking their milk. Due to the sheer number of miles traversed by Santa each year, a considerable amount of reindeer food will also be saved which represents significant cost-savings from previous Christmas deliveries.

Speaking from his home in Korvatunturi, Finland, Mr. Claus commented on the excitement generated this year by the use of the new software.

“Historically, my operation isn’t generally considered to be the most technically advanced,” said Mr. Claus. “We looked around quite a bit before settling upon a platform which was both easy for me to use as well as one which my helpers could be trained to manage. Ecolane fit the bill and the implementation was done quickly and efficiently, including the custom, in-dash MDT provisioned for my sleigh.”

Santa’s helpers will be using the Ecolane platform to manage the reservations, scheduling, dispatching and on-time monitoring of the reindeer-operated trips. Additionally, his Elves now have the ability to enter last minute schedule changes into the system due to misbehaving children. Those changes would automatically be reflected onto the sleigh’s touch-screen MDT, incorporating up-to-date addresses and related notes about those children.

“Santa has been provided a suite of tools and functionality that he never had available before and Ecolane is truly honored to be given the opportunity to support this yearly tradition,” said Steve Ross, Ecolane’s Global CEO. “The proximity of our development office in Finland to Santa’s hometown made it a real pleasure to work with his team.”

Continued Santa, “I am confident that my HTP (Ho Time Performance) will be record-breaking during the 2013 Christmas season and I’m looking forward to a more productive, efficient trip for myself, my reindeer and my entire team of helpers.”


About Ecolane

Ecolane is the most flexible, affordable and reliable choice for transit agency managers, directors and decision-makers with responsibility for implementing easy-to-deploy, demand-response scheduling and dispatch solutions. Ecolane’s software platform restores community engagement to people who might not otherwise have access and mobility. With offices in Espoo, Finland and US headquarters outside Philadelphia, Pennsylvania, Ecolane is a technology leader in the demand responsive transportation (DRT) and the paratransit solutions market. For more information, please visit

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